What type of marketing strategy utilizes email and social platforms to inform potential customers?

Digital marketing encompasses a wide range of activities aimed at promoting products or services through online platforms. This strategy leverages both email and social media to effectively reach and engage with potential customers.

By utilizing email marketing, businesses can send targeted messages to users, providing updates, promotions, or personalized content that encourages engagement. Social media platforms allow for the sharing of content, interactions with followers, and direct communication with potential customers, facilitating brand awareness and customer connection.

Traditional marketing, on the other hand, relies on offline methods such as print ads, TV, and radio, which do not involve email or social media. Direct marketing focuses more on personalized communication to target individuals rather than leveraging broad online channels, while referral marketing emphasizes word-of-mouth recommendations from satisfied customers rather than the use of digital platforms for engagement. Thus, digital marketing is the most accurate term for a strategy using email and social media to connect with potential customers.